About

At the Marketing Analytics Group at Gies College of Business, we are a team of researchers focused on creating new research in marketing using quantitative methods.

• We conduct large-scale field experiments, quasi-experiments, and propose methods to discover insights in unstructured data, such as video, text, and granular movement trajectories of consumers.
  
• We create opportunities for undergraduate and graduate students to get involved in research projects with a view to generating future interest and skills in conducting research. 
• We also develop new teaching materials for making analytics accessible to those without programming backgrounds and also teach online via Coursera.