About
At the Marketing Analytics Group at Gies College of Business, we are a team of researchers focused on creating new research in marketing using quantitative methods.
- We conduct large-scale field experiments, quasi-experiments, and propose methods to discover insights in unstructured data, such as video, text, and granular movement trajectories of consumers.
- We create opportunities for undergraduate and graduate students to get involved in research projects with a view to generating future interest and skills in conducting research.
- We also develop new teaching materials for making analytics accessible to those without programming backgrounds and also teach online via Coursera.